Seamless seasonal shopping powered by AI
Diwali is probably the most iconic of festivals in India. Streets are filled lights, sounds, vibrant colours and joyful faces and stores are filled with avid shoppers taking advantage of preposterous sales. While the public is soaking in the festivities, business’ are using this opportunity to capture the customer’s attention. The main challenge faced by everyone from brick and mortar stores to e-commerce websites is how does your business stand out among every other and reach out to your customers in a meaningful way.
Enter “ian” or Infinite Analytics Nucleus. ian is an AI and Deep Learning algorithm to analyse and understand consumer behaviour and target specific audiences with a level of precision previously unseen. ian can help you generate intelligent campaigns that stand out and reach previously untapped markets letting them know about your jaw-dropping Diwali sales, but that’s not all, ian can integrate into your website optimising your Search and Recommendations features directing customers to the exact products they are looking for. With its Natural Language Processing capabilities ian helps your customers find products even if they can’t find the words.
Our clients come from various industries with very specific needs, ian has helped them see a 300% increase in Conversions and a 50% reduction in Customer Acquisition Cost (CAC); even seamlessly integrating into their websites and assisting customer navigate through products and services from behind the scenes.
Unfortunately, Diwali only comes once a year but AI is here to stay. Don’t miss your chance to give yourself an edge and get ahead of your competitors with AI this festive season. From the team at Infinite Analytics, we wish a you a Happy Diwali!!