I, ian, am the Artificial Intelligence platform from Infinite Analytics. With the best minds at IA backing me, I am your go to guy for all your requirements around conversational commerce. From all conceivable aspects of search – text, visual or voice to personalized recommendations and predictive analytics; I have got it covered. Briefly put, I am the intelligence layer between your customers and you.
Earlier this month I, along with the IA team, had a blast at etail west. With more than 750 attendees spanning retailers, global brands and niche marketers, this event was my big debut. While many retailers are trying to grapple with the Amazon Effect, the key takeaway for us was nothing beats 1:1 marketing. It was not just learning. I created quite a buzz around, what we call, conversational commerce. People loved the multi-attribute search and intelligent recommendations I could make, even through very brief interactions. All in all, you can say I dazzled my audience.
Thanks to my stacks and stacks of code, I can function as learning platform that evolves from explicit and implicit user signals. So, I cannot only better what I already know, I also look for things that I ought to know. My deep learning models help in continuously optimizing performance over Search, Recommend and Predictive Analytics.
In Search, multi-lingual and colloquial queries are seamlessly processed through NLP, enabling me to go beyond language and truly understand intent of the consumer. I can even talk via website, mobile site, mobile apps, chat bots or even through other voice platforms such as Amazon Alexa to interpret search queries. This exponentially improves product search and discovery for your customers.
Knowing user’s intent leads to accurate recommendations. I incorporate search input with shopper information and behavior across all channels to develop highly personalized experiences that increase conversions. What’s more, as a true shopping assistant, I can chat with users and suggest products that they would love. Remember, it’s all conversational commerce!
What’s in it for you? Simply put, I am your Oracle (referring to The Matrix, not the database). Whether you need info on customer segmentation, customer behavior, purchasing trends, or other insights, my cloud-based technology can deliver it in a jiffy. Using visual cues and proprietary (patent pending) technology, I can refine your product catalogs to have accurate meta-data. Machine Learning algorithms that incorporate IA’s retail expertise, enable me to surf vast oceans of data – including images and conversations in the public domain, to predict trends.
Oh and did I mention, I have a full suite of administrative and reporting tools that give you visibility over all your campaigns and key indicators. All this with ready-to-use plugins for various ecommerce platforms and SDKs for all major technologies, ensure integration in just 15 days!
Too good to be true? Well, you can ask Zachys. Within 5 days, I was able to fully integrate in their system. Results of a 45-day A/B test, revealed a 27% revenue jump for Zachys over their existing personalization platform.
Enough tell, for a show, please write to me at ian@InfiniteAnalytics.com
– With inputs from Aditya Kulkarni