When it comes to innovative customer experience and engaging your customers, it all leads to one word: Personalization. That is the future of customer experience. Mass consumption of news, entertainment, products, and services are things of the past. They have already lost the battle to personalization and customer engagement.
In this age of smart, digitally empowered consumers, they have the power to behave in a far smarter and better-informed manner than ever before. This power has also significantly changed customer expectations, driving demand for better, more innovative, and personalized products and experiences.
Of course it goes without saying that personalization extends to much more than just welcoming back a returning customer. Or even showing recommendations based on their previous purchases. It’s about using what data you have about them to create an engaging experience that encourages the customer to take action and/or come back again.
There is tremendous amount of data that surrounds almost every customer in this digital age. Social profile data is largely an untapped source of instant, relevant information about customers/ potential customers. We, at Infinite Analytics, have the ability to merge multiple sources of Social data providing us a 360 degree view of the user in our Personalization Platform along with constantly looking for new data sources to enhance user data which has led our clients to achieve 25-50% uplift in customer engagement as well as gain tremendous insight into their users.
Our clients include online and offline retailers, established CPG companies as well as clients in the content & media space.
Infinite Analytics is the most advanced Big Data & Social Data Analytics Company. Its flagship Personalization Platform uses a consumer’s Social Data, along with NLP, Machine Learning, Semantic Technologies and Predictive Analytics to predict consumer behavior, personalize user experience and provide actionable insights to our clients.
Our technology also helps us establish relationships between users, brands and stars who endorse those brands.
To know more, reach out to us at firstname.lastname@example.org