Mary Meeker’s report on the State of the Web 2016 is here. http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report One key takeaway from the report, puts us right in the center of what is now becoming a major distinguishing factor for new-age retailers. It is about a San Francisco based retailer “Stitch Fix” and how they use data, not just from…
Amazon – the world’s leading e-retailer, has been at the forefront of user analytics and personalization. Long before “personalization” became a buzz word, Amazon provided a personalized user experience, with product recommendations based on browsing and transaction history. No one came close to Amazon in this regard – until now. We, at Infinite Analytics, since…
Infinite Analytics pays GoDaddy $9.99/year for its domain, http://www.infiniteanalytics.com. Every website in this world pays similar fees, if not more, for registering their domains. But it was a single act of goodness towards mankind 26 years ago, that changed the world at a pace never seen before. Sir Tim Berners-Lee invented what we now know…
How did you choose what to wear today? If you’re like most of us, you dove into your partially arranged wardrobe, picked out a combination with the sufficient aesthetic appeal for reasonable effort, and went about the rest of your morning. But while we frame this ritual as a choice is it really an example…
The 2014 FIFA World Cup in Brazil is upon us – The games begin tonight. We, at Infinite Analytics, thought of contributing to the football madness by analyzing fans of FIFA and football. Having processed over 18 Million users with over 8 Billion data points from across various Social Networks, we had the requisite data…
As the Web evolves and data piles up, personalization is crucial. Recommendation systems allow for personalized user experience based on various characteristics. But, it is important to note… One does not simply build a recommendation engine! Recommendation engines are heavy duty data science systems that provide users with a set of products/items based on different…
When we speak of recommendations systems in a business context, we tend to speak about them in terms of their direct, measurable financial impact. This is an important consideration, of course. It would make little sense to invest time, energy and money in a complex set of tools if the product of that hard work…
What is the reason for the hockey stick growth in Social media fans for Michael Kors? We analyzed four luxury brands in India for their social media acceptance and their social media campaigns. The brands were: Louis Vuitton Burberry Gucci Michael Kors What we observed was that Burberry and Gucci had a nearly steady growth…
We have heard about Karan Johar finding a resemblance between Kareena and Alia, or about Kareena mentoring Alia. A cursory analysis of Kareena’s fans gave us the following insight. Most of Kareena Kapoor fans are fans of Alia Bhatt as well. This leads us…
Coca-Cola is the leading brand amongst a host of most popular global brands, in India. It is followed by Disney and then Google. This, despite the fact that more and more people use products from Apple and Google more frequently. We analyzed…
Here’s wishing everyone a very Happy New Year 2014. We continue with publishing our weekly short analysis of popular products/brands/personalities. This week, we look at how social network users relate to coffee. Café Coffee Day is pretty synonymous with Coffee amongst coffee lovers in India. Here too, as before, we ran our algorithms on 1…
The most popular sport on this planet is football/ soccer. But for consumers of Pepsi in India it comes second only to Cricket. However, it is way ahead of other sports including tennis and badminton for Pepsi fans. We analyzed over 4M users who had a liking for Pepsi to figure that over 20% of Pepsi fans who like…
