This article appeared in the DailyO, on Thursday, 14th June, 2018 – Authored by Joseph Kibe. http://bit.ly/2lb8vcK With the 2018 World Cup set to kick off in Russia this summer, everyone and their mother is scrambling to make bets on the national team that will take home the title. While it’s easy to make predictions…
An impact of Epic proportions! In recent months, Artificial Intelligence has had a significant impact on numerous industries and will most likely become increasingly prominent in the coming years. Google, IBM, Apple and Amazon are only a few companies that have incorporated AI into their business practices, but this technology is not reserved for the tech…
Let’s face it, ads on the net suck. How many times has Amazon suggested you to buy the very product you bought five minutes back? Ever bought a product from an app and Facebook keeps haunting your timeline with the ads for the same till eternity? It’s one thing to stalk online presence, but then…
I, ian, am the Artificial Intelligence platform from Infinite Analytics. With the best minds at IA backing me, I am your go to guy for all your requirements around conversational commerce. From all conceivable aspects of search – text, visual or voice to personalized recommendations and predictive analytics; I have got it covered. Briefly put,…
Few things match the appeal of a chilled ale on a sunny day. Fewer still match the agony of watching a prospective user get cold feet. With Infinite Analytics’ IA Recommend we address the cold start problem through intelligent personalization and matching of users’ tastes with real products! The cold start problem is the Darth Vader for all…
Search is a key element in the eCommerce ecosystem. An efficient search engine indicates that the eCommerce platform has excellent product discovery and is able to assist the shoppers to find the right product at the right time. Also, shoppers who use Search are more likely to purchase compared to those who use standard navigation…
Mary Meeker’s report on the State of the Web 2016 is here. http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report One key takeaway from the report, puts us right in the center of what is now becoming a major distinguishing factor for new-age retailers. It is about a San Francisco based retailer “Stitch Fix” and how they use data, not just from…
Customer retention and conversion illustrate one of the consistent and principal challenges that current e-commerce and even traditional offline retail businesses face. Only by employing lean and smart marketing models, while utilizing the best and most effective tools that are available, true and lasting growth can be achieved. However, determining which commercial tool possesses the…
“Edge” is a finite resource. Unless an edge is patentable, irreplaceable or some unique situation, then edge will inevitably dissipate. New wealth generated by the online poker boom in the early 2000’s is a classic example: once recreational poker players educated themselves in mathematics and game theory behind poker the “easy money” being made by…
Omni channel is the buzz word in retail. A lot of companies are trying to reach out to buyers through multiple channels to gain a larger share of the pie. However, many companies are not focusing on delivering a seamless experience to its customers across these channels. A true omni channel experience can be delivered…
Amazon – the world’s leading e-retailer, has been at the forefront of user analytics and personalization. Long before “personalization” became a buzz word, Amazon provided a personalized user experience, with product recommendations based on browsing and transaction history. No one came close to Amazon in this regard – until now. We, at Infinite Analytics, since…
The holiday season is round the corner and the shopping bags are out. With more and more people willing to buy online, E-commerce industry is going from strength to strength. Also, with the increase in reach of technology there are various e-commerce websites who are trying to increase their share of pie. They are trying…
