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Category: Predictive Analytics

Home Archive by Category "Predictive Analytics"

The Folly of Football Prediction

June 17, 2018Akash BhatiaFIFA World Cup 2018, Football, lionel messi, man united, manchester city, neymar, ronaldo

This article appeared in the DailyO, on Thursday, 14th June, 2018 – Authored by Joseph Kibe. http://bit.ly/2lb8vcK With the 2018 World Cup set to kick off in Russia this summer, everyone and their mother is scrambling to make bets on the national team that will take home the title. While it’s easy to make predictions…

A Paradigm Shift in Entertainment Marketing using Artificial Intelligence

October 30, 2017Akash BhatiaAI, analytics, artificial intelligence, Big Data Analytics, Brand Affinity, Clustering, consumer behavior, Data Analytics, Natural Language Processing, Predictive Analytics, social data, Social Media

An impact of Epic proportions! In recent months, Artificial Intelligence has had a significant impact on numerous industries and will most likely become increasingly prominent in the coming years. Google, IBM, Apple and Amazon are only a few companies that have incorporated AI into their business practices, but this technology is not reserved for the tech…

Been there, done that. Amazon doesn’t get it, OK?

May 19, 2017Radhika ShahAI, amazon, artificial intelligence, Data Analytics, Data mining, data oceans, Facebook, likes, Machine Learning, marketing campaign, online ads, online presence, online spends, persona mapper, personalization, spending patterns, User behaviour, user insights

Let’s face it, ads on the net suck. How many times has Amazon suggested you to buy the very product you bought five minutes back? Ever bought a product from an app and Facebook keeps haunting your timeline with the ads for the same till eternity? It’s one thing to stalk online presence, but then…

Hi, I am ian.

March 31, 2017Radhika ShahAI, analytics, artificial intelligence, Big Data Analytics, conversational commerce, discovery, eCommerce, etail west, image processing, online shopping, Predictive Analytics, product search, Recommendations, search, semantic search, Semantic Technologies, Shopping experience

I, ian, am the Artificial Intelligence platform from Infinite Analytics. With the best minds at IA backing me, I am your go to guy for all your requirements around conversational commerce. From all conceivable aspects of search – text, visual or voice to personalized recommendations and predictive analytics; I have got it covered. Briefly put,…

Wanna Grab a Cold One? Eliminate the Cold Start Problem with IA’s Personalized Recommendations

February 8, 2017Radhika Shahanalytics, attributes, big data, cold start problem, collaborative filtering, consumer behavior, Customer Segment of 1, Data Analytics, e-Retail, eCommerce, metadata, personalization, Predictive Analytics, Recommendations

Few things match the appeal of a chilled ale on a sunny day. Fewer still match the agony of watching a prospective user get cold feet. With Infinite Analytics’ IA Recommend we address the cold start problem through intelligent personalization and matching of users’ tastes with real products! The cold start problem is the Darth Vader for all…

Search with a twist – Visual Search for eCommerce!

November 2, 2016Chirag Thakkare-Retail, eCommerce, image processing, image search, Infinite Analytics, keyword, online shopping, personalization, purchase decision, semantic search, Semantic Technologies, shoppers, visual search

Search is a key element in the eCommerce ecosystem. An efficient search engine indicates that the eCommerce platform has excellent product discovery and is able to assist the shoppers to find the right product at the right time. Also, shoppers who use Search are more likely to purchase compared to those who use standard navigation…

Mary Meeker’s “State of the Web” Report & Infinite Analytics

June 21, 2016Akash Bhatiaconversions, CTR, KPCB, Mary Meeker, product catalog enrichment, Semantic Technologies

Mary Meeker’s report on the State of the Web 2016 is here. http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report One key takeaway from the report, puts us right in the center of what is now becoming a major distinguishing factor for new-age retailers. It is about a San Francisco based retailer “Stitch Fix” and how they use data, not just from…

Email Marketing at its Finest!

May 9, 2016Trajce Stojkovskianalytics, big data, Big Data Analytics, Clustering, Data mining, e-commerce, e-Retail, e-tailer, email marketing, email personaliz, online retailer, personalization, Personalized email, Predictive Analytics, Predictive Marketing, Recommendations

Customer retention and conversion illustrate one of the consistent and principal challenges that current e-commerce and even traditional offline retail businesses face. Only by employing lean and smart marketing models, while utilizing the best and most effective tools that are available, true and lasting growth can be achieved. However, determining which commercial tool possesses the…

Retail’s Ecommerce Darwinism

April 22, 2016John Scaife

“Edge” is a finite resource.  Unless an edge is patentable, irreplaceable or some unique situation, then edge will inevitably dissipate.  New wealth generated by the online poker boom in the early 2000’s is a classic example: once recreational poker players educated themselves in mathematics and game theory behind poker the “easy money” being made by…

Being Omni Channel !

April 21, 2016Chirag Thakkaranalytics, big data, Brand Recall, browsers, buyer, channel, channels, Clustering, consumer behavior, conversions, Data Analytics, e-Retail, Infinite Analytics, multiple devices, Natural Language Processing, Omni Channel, online shopping, personalization, Predictive Analytics, Predictive Marketing, retailer, seller, shopper, Shopping experience, social data

Omni channel is the buzz word in retail. A lot of companies are trying to reach out to buyers through multiple channels to gain a larger share of the pie. However, many companies are not focusing on delivering a seamless experience to its customers across these channels. A true omni channel experience can be delivered…

Infinite Analytics Vs. Amazon. Who is truly Omnichannel?

January 9, 2016Akash Bhatiaamazon, e-commerce, omnichannel, personalization, retail

Amazon – the world’s leading e-retailer, has been at the forefront of user analytics and personalization. Long before “personalization” became a buzz word, Amazon provided a personalized user experience, with product recommendations based on browsing and transaction history. No one came close to Amazon in this regard – until now. We, at Infinite Analytics, since…

The classical cold start problem in E-Commerce!

December 28, 2015Chirag Thakkarbehavior, click stream, cold start problem, e-commerce, Machine Learning, macro trends, NLP, online conversions, personalization, Predictive Analytics, product catalog enrichment, real time recommendations

The holiday season is round the corner and the shopping bags are out. With more and more people willing to buy online, E-commerce industry is going from strength to strength. Also, with the increase in reach of technology there are various e-commerce websites who are trying to increase their share of pie. They are trying…

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