Few things match the appeal of a chilled ale on a sunny day. Fewer still match the agony of watching a prospective user get cold feet. With Infinite Analytics’ IA Recommend we address the cold start problem through intelligent personalization and matching of users’ tastes with real products! The cold start problem is the Darth Vader for all…
Mary Meeker’s report on the State of the Web 2016 is here. http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report One key takeaway from the report, puts us right in the center of what is now becoming a major distinguishing factor for new-age retailers. It is about a San Francisco based retailer “Stitch Fix” and how they use data, not just from…
Customer retention and conversion illustrate one of the consistent and principal challenges that current e-commerce and even traditional offline retail businesses face. Only by employing lean and smart marketing models, while utilizing the best and most effective tools that are available, true and lasting growth can be achieved. However, determining which commercial tool possesses the…
“Edge” is a finite resource. Unless an edge is patentable, irreplaceable or some unique situation, then edge will inevitably dissipate. New wealth generated by the online poker boom in the early 2000’s is a classic example: once recreational poker players educated themselves in mathematics and game theory behind poker the “easy money” being made by…
Omni channel is the buzz word in retail. A lot of companies are trying to reach out to buyers through multiple channels to gain a larger share of the pie. However, many companies are not focusing on delivering a seamless experience to its customers across these channels. A true omni channel experience can be delivered…
Amazon – the world’s leading e-retailer, has been at the forefront of user analytics and personalization. Long before “personalization” became a buzz word, Amazon provided a personalized user experience, with product recommendations based on browsing and transaction history. No one came close to Amazon in this regard – until now. We, at Infinite Analytics, since…
The holiday season is round the corner and the shopping bags are out. With more and more people willing to buy online, E-commerce industry is going from strength to strength. Also, with the increase in reach of technology there are various e-commerce websites who are trying to increase their share of pie. They are trying…
How surprised would you be to receive an email about the exact item you have been looking for? And how happy would you be to see that it is discounted? That email would dramatically increase your likelihood to go to the site and buy that item. That is what Email Personalization can do. It is…
Infinite Analytics pays GoDaddy $9.99/year for its domain, http://www.infiniteanalytics.com. Every website in this world pays similar fees, if not more, for registering their domains. But it was a single act of goodness towards mankind 26 years ago, that changed the world at a pace never seen before. Sir Tim Berners-Lee invented what we now know…
With so much information available on the web, and even on individual web sites, it is important to have access to simple, powerful, and effective search. (Google has made a pretty good business in this domain). A search engine’s utility can be dramatically improved by using information about the person doing the search, and about…
Whether you are a manufacturer or a retailer, a mid-sized company, or someone with a small business that caters to various customers and clients in a niche market, understanding consumer behaviour is vital for your business to succeed. Traditional market research or Big Research is the most often used tool for that. With research, marketers…
Different Spaces: Exploiting niches of social networks. As social networks mature, so do they find their niche. Snapchat and Vine for video, Pinterest and Flickr for pictures, and a profusion of other apps for dating, and sharing, and all forms of social interaction. As a tool for communication, it is revolutionizing how our culture perceives…
