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Category: Clustering

Home Archive by Category "Clustering"

A Paradigm Shift in Entertainment Marketing using Artificial Intelligence

October 30, 2017Akash BhatiaAI, analytics, artificial intelligence, Big Data Analytics, Brand Affinity, Clustering, consumer behavior, Data Analytics, Natural Language Processing, Predictive Analytics, social data, Social Media

An impact of Epic proportions! In recent months, Artificial Intelligence has had a significant impact on numerous industries and will most likely become increasingly prominent in the coming years. Google, IBM, Apple and Amazon are only a few companies that have incorporated AI into their business practices, but this technology is not reserved for the tech…

Wanna Grab a Cold One? Eliminate the Cold Start Problem with IA’s Personalized Recommendations

February 8, 2017Radhika Shahanalytics, attributes, big data, cold start problem, collaborative filtering, consumer behavior, Customer Segment of 1, Data Analytics, e-Retail, eCommerce, metadata, personalization, Predictive Analytics, Recommendations

Few things match the appeal of a chilled ale on a sunny day. Fewer still match the agony of watching a prospective user get cold feet. With Infinite Analytics’ IA Recommend we address the cold start problem through intelligent personalization and matching of users’ tastes with real products! The cold start problem is the Darth Vader for all…

Mary Meeker’s “State of the Web” Report & Infinite Analytics

June 21, 2016Akash Bhatiaconversions, CTR, KPCB, Mary Meeker, product catalog enrichment, Semantic Technologies

Mary Meeker’s report on the State of the Web 2016 is here. http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report One key takeaway from the report, puts us right in the center of what is now becoming a major distinguishing factor for new-age retailers. It is about a San Francisco based retailer “Stitch Fix” and how they use data, not just from…

Email Marketing at its Finest!

May 9, 2016Trajce Stojkovskianalytics, big data, Big Data Analytics, Clustering, Data mining, e-commerce, e-Retail, e-tailer, email marketing, email personaliz, online retailer, personalization, Personalized email, Predictive Analytics, Predictive Marketing, Recommendations

Customer retention and conversion illustrate one of the consistent and principal challenges that current e-commerce and even traditional offline retail businesses face. Only by employing lean and smart marketing models, while utilizing the best and most effective tools that are available, true and lasting growth can be achieved. However, determining which commercial tool possesses the…

Retail’s Ecommerce Darwinism

April 22, 2016John Scaife

“Edge” is a finite resource.  Unless an edge is patentable, irreplaceable or some unique situation, then edge will inevitably dissipate.  New wealth generated by the online poker boom in the early 2000’s is a classic example: once recreational poker players educated themselves in mathematics and game theory behind poker the “easy money” being made by…

Being Omni Channel !

April 21, 2016Chirag Thakkaranalytics, big data, Brand Recall, browsers, buyer, channel, channels, Clustering, consumer behavior, conversions, Data Analytics, e-Retail, Infinite Analytics, multiple devices, Natural Language Processing, Omni Channel, online shopping, personalization, Predictive Analytics, Predictive Marketing, retailer, seller, shopper, Shopping experience, social data

Omni channel is the buzz word in retail. A lot of companies are trying to reach out to buyers through multiple channels to gain a larger share of the pie. However, many companies are not focusing on delivering a seamless experience to its customers across these channels. A true omni channel experience can be delivered…

Infinite Analytics Vs. Amazon. Who is truly Omnichannel?

January 9, 2016Akash Bhatiaamazon, e-commerce, omnichannel, personalization, retail

Amazon – the world’s leading e-retailer, has been at the forefront of user analytics and personalization. Long before “personalization” became a buzz word, Amazon provided a personalized user experience, with product recommendations based on browsing and transaction history. No one came close to Amazon in this regard – until now. We, at Infinite Analytics, since…

The classical cold start problem in E-Commerce!

December 28, 2015Chirag Thakkarbehavior, click stream, cold start problem, e-commerce, Machine Learning, macro trends, NLP, online conversions, personalization, Predictive Analytics, product catalog enrichment, real time recommendations

The holiday season is round the corner and the shopping bags are out. With more and more people willing to buy online, E-commerce industry is going from strength to strength. Also, with the increase in reach of technology there are various e-commerce websites who are trying to increase their share of pie. They are trying…

What Can Email Personalization Do?

August 13, 2015Ivan Kitanovskianalytics, big data, Big Data Analytics, consumer behavior, custom emails, e-Retail, Email Personalization, insights, online retailer, personalization, personalization engine, Personalized email, Predictive Analytics

How surprised would you be to receive an email about the exact item you have been looking for? And how happy would you be to see that it is discounted? That email would dramatically increase your likelihood to go to the site and buy that item. That is what Email Personalization can do. It is…

Web We Want

May 30, 2015Akash BhatiaMagna Carta, Rosemary Leith, Sir TIm Berners-Lee, Southbank Centre, Web Foundation, WebWeWant Fest

Infinite Analytics pays GoDaddy $9.99/year for its domain, http://www.infiniteanalytics.com. Every website in this world pays similar fees, if not more, for registering their domains. But it was a single act of goodness towards mankind 26 years ago, that changed the world at a pace never seen before. Sir Tim Berners-Lee invented what we now know…

A Day in the Life of a Search Engine

May 21, 2015Jed Singercontext, Customization, e-commerce, e-commerce search, e-Retail, effective search, online shopping, predictive anal, Predictive Marketing, search, search engine, search personalization, user insights

With so much information available on the web, and even on individual web sites, it is important to have access to simple, powerful, and effective search. (Google has made a pretty good business in this domain). A search engine’s utility can be dramatically improved by using information about the person doing the search, and about…

Predicting Consumer Behaviour: Big Research vs Big Data

December 29, 2014Radhika Shahbig data, Big research, Coca-Cola, Coke, consumer behavior, Data Analytics, Data mining, Market research, predictions, Predictive Analytics, Predictive behaviour

Whether you are a manufacturer or a retailer, a mid-sized company, or someone with a small business that caters to various customers and clients in a niche market, understanding consumer behaviour is vital for your business to succeed.  Traditional market research or Big Research is the most often used tool for that.   With research, marketers…

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