Here’s wishing everyone a very Happy New Year 2014.
We continue with publishing our weekly short analysis of popular products/brands/personalities. This week, we look at how social network users relate to coffee.
Café Coffee Day is pretty synonymous with Coffee amongst coffee lovers in India. Here too, as before, we ran our algorithms on 1 Million users to identify coffee lovers, and analyze their “tastes” and interests. Cafe Coffee Day outnumbers its rivals by such a margin, that the rivals do not even figure in the top 10 interests for these users.
Given the ubiquity of Café Coffee Day (CCD) outlets across the nation, in Tier 1, Tier 2 and even Tier 3 cities in India, this makes a lot of sense. With other coffee chains like Barista, Costa Coffee and Bru Café being focused/centered around Tier 1 and partly Tier 2 cities and not as ubiquitous as CCD, people tend to identify premium coffee with Café Coffee Day.
Starbucks being a late entrant in the market and its availability in major cities only makes it a little difficult to measure the impact of its entry, at the moment. CCD, of course, seems to have borrowed heavily from the Starbucks model of having an outlet at every block (at least in the US).
Now only if it also borrowed heavily on Starbucks’ model of providing free Wifi to all its customers, it could see a multiple increase in its footfalls!
Here’s hoping 2014 sees all of these coffee chains providing free wifi access to all their customers.